1.Bella Javier Liamzon, “Latest Gen Z Insights: How They Discover Products Online”, The Business Manual, 2024/08/07 https://thebusinessmanual-onemega.com/business-101/how-filipino-gen-z-discover-learn-more-about-products-online/?fbclid=IwY2xjawM_FQ5leHRuA2FlbQIxMQBicmlkETFwOUNhWEZ2d0lHTnNzNXhxAR7dd85QUEHrx2unduSUdQ9ObyouJluvZVN8I9-p28CvhizPQG_o3Cj0Aq2f3g_aem_0G0k3s_X8sWkXFT1wlfLcA
2.https://datareportal.com/reports/digital-2025-philippines